The Greek National Tourism Organisation (GNTO UK & Ireland office) launched this sustainability hub on 5th October 2022 to shine a light on the incredible sustainability initiatives across the country.

Greece is making significant strides to become as sustainable as possible and by highlighting some of the amazing initiatives, hopes to inform travellers on the many ways to visit Greece responsibility, as well as inspire other tourism providers to adopt similar practices.

From islands now powered by renewable energy and plastic free, UNESCO protection for ancient sites and cultural practices, roads ruled by electric vehicles and bikes and destinations made more accessible for disabled travellers, to 3D printing using ocean waste, bags created from sails and invasive fish served in restaurants – modern-day Greek heroes are transforming the country and its tourism sector.     

Greece’s islands, cities and heritage sites are trialling new initiatives and innovations and hope to become a blueprint for other destinations to follow. In light of this, the hub seeks to inspire not only travellers, but also other Greek destinations looking to transform their tourism sector.

A valuable tool for the travel trade, the hub highlights a wide array of Greek tourism destinations, some of which are still relatively undiscovered in the UK market, as well as providing inspiration for new itineraries, particularly those focused on responsible travel.

For eco-conscious travellers searching for meaningful Greek holidays, the hub provides approved inspiration for responsible and sustainable travel, featuring the country’s most cultural, historic and breathtaking places. 

This dynamic platform will continue to evolve with new stories, innovations and examples added regularly as Greece progresses on its sustainable journey.