Regenerate Crete: Sowing the Seeds of Sustainable Tourism

Nothing tastes sweeter than success… unless it’s the success of a culinary initiative that connects food producers with local hotels to encourage regenerative agricultural practices in Crete.
An island of unparalleled natural beauty, rich gastronomic traditions, and mouthwatering cuisine, Crete is the perfect backdrop for this inspiring endeavour.

Connecting cuisine to its food producers provides a gateway to the island’s culture and traditions, while nurturing environmental stewardship. The TUI Field to Fork Greece initiative is dedicated to aiding food producers on Crete in embracing Regenerative Agriculture practices, gaining an understanding of reducing their carbon footprint. This initiative strives to foster robust connections among farmers, Food Production Units, hotels, and local retailers – elevating sales and distribution of regenerative agricultural products, reaching beyond the tourism sector to make a broader positive impact.
This isn’t merely a project though; it’s an open invitation to immerse yourself in the essence Crete’s traditional cuisine and actively participate in the island’s revitalisation and the wider sustainable tourism movement.
Encounter pioneering farmers who wholeheartedly embrace regenerative practices, where tradition seamlessly intersects with nature, and witness the harmonious blend of ancient farming methods and modern ecological stewardship when you taste the success for yourself. Visit the SFDO’s website to find out more.